Job Description
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Position Summary The Chief Marketing Officer (CMO) for Mast-Jägermeister US will play a pivotal role in driving the renewed growth and long-term success of a globally celebrated spirits brand. This is an exciting opportunity to reinvigorate a brand with a rich heritage and strong legacy, positioning it to thrive with today’s dynamic American consumers.
As a key member of the U.S. senior leadership team, the CMO will develop and lead a bold, consumer-centric marketing strategy that bridges global brand values with local market relevance. With the brand’s international operating model and European based headquarters, the ideal candidate will bring a strong track record of successful collaboration across global teams, ensuring the U.S. marketing strategy is locally relevant while remaining globally aligned.
Principal Duties And Responsibilities Strategic Planning, Integrated Marketing and Execution
- Develop and execute integrated marketing strategies that strengthen brand equity and deliver measurable business growth in the U.S. market.
- Own the U.S. brand architecture, including portfolio management, consumer segmentation, and SKU optimization.
- Leverage knowledge of the U.S. alcohol industry, including regulatory environments, consumer behavior, and channel dynamics, to inform decision-making.
- Set clear marketing objectives and KPIs, and track performance to ensure targets are met.
- Oversee media planning and buying with a focus on ROI and brand building.
- Lead fully integrated campaigns across all that span digital, experiential, PR, retail, and on-/off-premise.
- Strengthen the brand’s digital and social presence to reach and resonate with new, diverse consumer segments.
- Oversee media planning and buying with a focus on ROI, consumer engagement, and long-term brand equity.
Collaboration and Global HQ Alignment
- Serve as a key liaison between the U.S. team and European global headquarters, ensuring brand initiatives are locally resonant while aligned with global priorities.
- Navigate a matrixed organization with skill and diplomacy, fostering alignment across cultures and time zones.
Commercial Partnership
- Partner with the Sales function to ensure brand and marketing strategies are effectively translated into commercial success.
- Lead the development and execution of retail and on-/off-premise programs that drive shopper conversion at the point of sale.
Budget Management - Own and manage the U.S. marketing budget with a high level of financial discipline, ensuring strategic allocation of resources, proactive ROI analysis, and alignment of spend with key business objectives.
- Partner with Finance to forecast, track, and optimize marketing investments that drive results and brand equity.
Leadership
- Build, lead, and inspire a high-performing, cross-functional marketing team, cultivating a collaborative, inclusive culture rooted in accountability and creativity.
- Attract, retain, and develop top marketing talent through clear direction, ongoing mentorship, and meaningful growth opportunities.
- Foster an agile, resilient team environment that thrives in a fast-paced, dynamic market landscape.
Requirements - Bachelor’s degree in marketing, business, or related field, MBA preferred
- 15+ years of progressive marketing experience, with a minimum of 5 years in a senior leadership role.
- Knowledge of Distilled Spirits Counsel of the US (“DISCUS”) and legal regulations
- Experience in consumer-packaged goods (CPG), with preference for spirits, wine, or luxury lifestyle brands.
- Practice in managing DTC, e-commerce, or digital innovation channels.
- Demonstrated success leading brand turnaround or rejuvenation initiatives.
- Experience working in or closely with global organizations
- Travel: Est. 25%
Benefits - Highly competitive compensation packages-250K+, 40-50% Bonus
- Comprehensive medical, dental, and vision insurance
- Matching 401(k) plan
- Yearly wellness stipend (gym membership or fitness classes)
- Generous PTO policy
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