Student Housing Leasing and Marketing Manager Job at B.HOM Student Living, Gainesville, FL

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  • B.HOM Student Living
  • Gainesville, FL

Job Description

BHOM Student Living has an established foundation of experience, resources and partnerships which we acquired over the course of our 37-year history. At BHOM, we understand that great customer service is what keeps residents satisfied, and that great service comes from engaged, happy and well-trained team members. We continue to recognize that we are only as strong as each individual employee and we value our employees by providing a strong benefit package:

  • 3 Weeks of Paid Time Off
  • Birthday Paid Day Off
  • BHOM Gives Back (Paid Volunteer Time Off)
  • 13 Company Paid Holidays 
  • BHOM Paid Leave
  • Employee Assistance Program

 

The Leasing & Marketing Manager is responsible for the successful management and oversight of the leasing and marketing functions and strategies for the property/properties, ensuring occupancy and resident retention meet property goals, and that leasing team members are meeting established goals and following all marketing and leasing company policies and procedures. 

Overview: 

  • Create, implement, evaluate and track marketing plans based on occupancy goals and market conditions; course correcting as needed to meet established goals; analyzing university and community market trends to identify additional marketing opportunities; manage all regular marketing and leasing reporting as required/requested 
  • Hire, train, supervise and coach leasing team members and Community Ambassadors for success; developing and leading in-depth training programs for team members around leasing, touring and customer service expectations; create and manage all leasing team schedules
  • Create and oversee marketing opportunities related to campus calendar research such as; housing fairs, homecoming, student club events (on and off campus), and other organization events; manage relationships with college/university representatives to market to new student groups
  • Responsible for actively participating in all leasing and marketing activities such as sales calls, tours and property presentations; ensuring all model units and tour areas are in show-ready condition; manage content and availability for all marketing materials and advertising sources; will also final review and approve all leasing files to ensure accuracy and completeness
  • Where required by law, must have state leasing license or ability to obtain the required license(s) within the timeframe mandated by the state and/or local law

Essential Job Functions:

  • Create, implement, evaluate and track weekly/monthly/annual marketing plans based on occupancy goals and market conditions; course correcting as needed to meet established goals; analyzing university and community market trends to identify additional marketing opportunities.
  • Assist General Manager with hiring, training, supervising and coaching leasing team members and Community Ambassadors for success; developing and leading in-depth training programs for team members around leasing, touring and customer service expectations; create and manage all leasing team schedules
  • Review and approval for all leasing files ensuring accuracy and completeness
  • Manage regular reporting, including but not limited to, annual market analysis reports including criteria such as enrollment, housing facilities, campus calendars and admission standards; reporting on new housing developments and planned developments within the market
  • Create and oversee marketing opportunities related to campus calendar research such as; housing fairs, homecoming, student club events (on and off campus), and other organization events; manage relationships with college/university representatives to market to new student groups
  • Responsible for actively participating in all leasing and marketing activities such as sales calls, tours and property presentations; ensuring all model units and tour areas are in show-ready condition; manage content and availability for all marketing materials and advertising sources.
  • Other duties as assigned.

Minimum Qualifications/Skills :

  • Proficient in MS Office applications and strong, demonstrated computer technology skills (including social media use)
  • Excellent verbal and written communication skills 
  • Strong ability to plan and organize multiple tasks effectively
  • Demonstrated leadership skills
  • Ability to maintain high level of confidentiality

  Desired Qualifications/Skills :

  • Knowledge of Entrata
  • Previous experience in student housing

  Work Schedule : Generally, 9am-6pm, Monday-Friday, with extended hours and/or weekends being required as scheduled, and as needed to meet business needs.

BH/B.HOM is an Equal Employment Opportunity Employer. We foster the diverse voices of our community by advocating for inclusivity, celebrating our differences, and continually evolving our practice to make BH/B.HOM a better place to work and live.

Job Tags

Holiday work, Permanent employment, Local area, Weekend work, Monday to Friday,

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